The first entry to the database, 2 years ago, was a famous building at Rondo ONZ in Warsaw. Currently, REDD is monitoring over 2,100 properties, which translates into 16 billion pieces of data! And this is just the beginning – announced Tomasz Ogrodzki, CEO of REDD Group.
How REDD was created
The real estate market is quite hermetic and conservative. It lacks transparency. Collecting data boils down to entering records into Excel. However, this useful tool has its limitations – the information obtained in this way is difficult to share and verify. This is a huge obstacle to free development and does not allow you to maximize the potential of your data.
– REDD is the only such start-up in Central Europe that takes real estate into the virtual world and collects data on commercial buildings – says Tom Ogrodzki, CEO REDD Group.
We want to fill that gap. We believe that the real estate market can be modern and innovative. We clearly see how smart data solutions are helping the real estate sector grow dynamically.
Real estate market was waiting for REDD
The world is changing so fast that we can’t predict what it will look like in 10-15 years. Meanwhile, the lifespan of a single building is much longer. For example, there are still skyscrapers standing in New York City that are more than 70 years old. Therefore, the real estate market is currently facing many challenges.
Collected and organized data is necessary to wisely build other office properties. This ensures that the planned budget is optimally used and investments bring the highest possible return.
– The faster technology advances, the larger databases are needed. Their use increases the likelihood of making good decisions even in the long run – says Tom Ogrodzki, CEO REDD Group.
In addition, transparent information is hard to come by these days. Distributed, decentralized systems build trust – everyone involved has easy access to data. The market thus gains more liquidity, and managers gain freedom of action.
The next challenge: climate!
The real estate market has one more test ahead: climate pressure. In Poland, buildings are responsible for up to 40% of CO2 emissions into the atmosphere. Structured databases will be a real help for managers and will allow efficient management of the inevitable changes.
Making decisions based on fragmented data, even interpreted by the best analysts, is always about luck. Such things should not happen in such a huge and responsible business. That’s why REDD offers robust data and endless analytical capabilities.
How REDD became the best Big Data product in Central Europe
The strength of REDD lies in its continuous improvement.We consult on our ideas. Behind us, there are hundreds of hours of talks with people both from the industry and from outside.
– We work according to a fixed pattern: listen – implement – test – fix. Cyclical learning is the key to our success – says Tom Ogrodzki, CEO REDD Group.
In addition, we are committed to the day one principle. Every working day is like the first day for us. We are constantly on standby. This adrenaline rush makes us progress quickly.
REDD is revolution
From the beginning, we knew that what we were doing was a real revolution. However, after subsequent enthusiastic reviews, we gained a real wind in our sails. Positive feedback is the biggest reward for us.However, we are not afraid of criticism. It shows us the areas where we can be the best. If people from the industry think that a new idea is impossible to implement, it means that it is good. Usually, it turns out that our perspective is broader, and with the help of new technologies we manage to solve the problem.
The real estate market needs structured data more than other industries – making decisions without reliable information is a huge risk. REDD is a real breakthrough. Good analytics will streamline business decisions and allow you to reap maximum benefits from real estate.