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REDD for BNP Paribas Real Estate: Improving the Quality and Scope of Analytical Insights Provided to Clients

About BNP Paribas Real Estate:

 
BNP Paribas Real Estate is a leading international real estate advisory firm, offering a comprehensive range of services that cover the entire real estate lifecycle, including construction investments, transactions, consulting, valuations, and property and investment management. With 5,000 employees, BNP Paribas Real Estate supports owners, tenants, investors, and communities through its extensive knowledge of local markets in 24 countries across Europe, the Middle East, and Asia. BNP Paribas Real Estate is part of the BNP Paribas Group, a global leader in financial services.
 

Challenge

“The beginning of the cooperation with REDD was BNP Paribas Real Estate Poland’s new strategy to develop our analytical and predictive systems. One of the pillars of the strategy was to diversify our data sources and acquire a reliable partner that would be able to continuously provide structured and high-quality data across all segments of the commercial real estate market,” reports Boleslaw Kołodziejczyk, Business & Data Director, Business Intelligence HUB and Consultancy, BNP Paribas Real Estate.

Solution

 
“The primary challenge was integrating data from REDD with our existing data sources and systems. This was achieved through proper data structuring and close cooperation within the dedicated project team,” Kołodziejczyk adds. “We also implemented mechanisms to ensure the high quality of the data provided, focusing on accuracy, timeliness, completeness, and consistency.”

“As part of the collaboration, REDD data was integrated into BNP Paribas’ internal systems and BI software. Connectivity with REDD databases is facilitated via API, enabling constant availability, fast and seamless connection, and updating of information. This integration provided BNP Paribas with current and historical data on more than 2,700 office buildings nationwide and nearly 24,000 units within them. In total, there are over 20 million records in the shared tables. The extensive amount of information available in a permanent form allows for in-depth market analytics and, combined with in-house software and BI programs, significantly accelerates work and enhances reporting quality,” adds Krzysztof Foks, Head of Research at REDD.
 

Effects

 
Combined with other data sources and BI tools, REDD’s data has increased the quality and scope of analytical insights provided to our clients, enabling better decisions regarding leasing space or investments in the commercial real estate market. At BNP Paribas Real Estate Polska, our appraisers benefit from access to new data, enriching valuation reports with additional information while reducing preparation time.

Justyna Magrzyk-Flemming, Head of Business Services at BNP Paribas Real Estate, concludes: “From the outset, when we considered the data, expanding it and accessing new sources, we knew it would be essential for preparing dedicated and highly detailed studies – whether for our own needs or those of our clients. We understood that it would support sales. By this, we mean not only through commercial reports or analyses but also by ensuring our consultants are better equipped for client meetings, with a more comprehensive set of insights than a standard PowerPoint presentation could offer.

We are all familiar with the situation: endless slides, and then suddenly a question comes up, and the response is, unfortunately, that this data or information is not included in the study, but I will check with the research department and get back to you. Thanks to the expansion of our REDD data and visualisation tools, such instances are now rare. Now, all it takes is to log in and select a tailored market study. A range of filters allows you to explore various potential scenarios with the client, all within a single meeting.

A client requests a comparison of how the data has evolved over time? No problem, just apply the appropriate filter! With full automation, the data is reviewed and updated accordingly. This project delivers positive outcomes on many levels. It enhances our expertise, improves the quality of the studies we provide, and raises the standard of our customer service. It not only transforms our approach to data but also influences the organisational culture in adopting new tools.”

Are you wondering if REDD data can also support your business? Try REDD Basic and see what the platform has to offer—simply create a free account. Need more information or a tailored offer? Contact us!