REDD and finne are taking another step towards European expansion
REDD Group has registered two word-graphic trademarks, REDD and finne, with the European Union Intellectual Property Office (EUIPO). This is an important milestone for us on our journey towards European expansion,” says Piotr Smagała, Managing Director & Co-Founder of REDD. According to analysis by the European Union Intellectual Property Office (EUIPO) and the European Patent Office, approximately 60% of large companies and only 9% of small and medium-sized enterprises in the EU possess intellectual property rights, including patents, registered designs, and trademarks.
“The registration of these trademarks not only demonstrates our innovation and excellence but also confirms the value that REDD and finne represent in the commercial real estate sector. I am extremely excited about the future that awaits us. Our team is ready for the next challenges, innovations, and opportunities,” emphasizes Piotr Smagała, Managing Director & Co-Founder of REDD. By registering these word-graphic trademarks, REDD Group joins the prestigious group of European companies with intellectual property rights.
“In the European Union, approximately 60% of large companies have intellectual property rights, while among small and medium-sized enterprises, this percentage is only 9%,” says Nathan Wajsman, Chief Economist of the European Union Intellectual Property Office (EUIPO), as quoted by the Newseria agency. How do Polish companies compare to the rest of Europe? Among large entities, the percentage of those with intellectual property rights is 54%, placing them below the EU average. On the other hand, the Polish SME sector exceeds this average with 10.1%. “This is a good sign because it shows that small Polish companies are indeed innovative,” says Nathan Wajsman.
REDD Group is preparing for expansion
REDD is one of the top 25 PropTech startups in Europe, boasting the largest office market database in Poland. Currently, the company monitors over 2,200 properties throughout Poland, translating to over 50 billion data points, and is utilized by market leaders such as Avison Young, Deka Immobilien, Globalworth, GTC, EY, Hines, and Savills.
“The platform has been changing the way we think about real estate and building the foundations for a transparent and innovative sector for the past 4 years. By leveraging big data, information can be analyzed in near real-time, enabling industry professionals to make informed decisions. The platform not only provides data but also offers tools for multidimensional analysis and optimal utilization of information,” emphasizes Tomasz Ogrodzki, CEO of REDD Group.
In January, the Group launched another product for the real estate sector, the finne.pl portal, which can already boast success after its first few months. “The value of potential lease agreements generated through finne.pl since January 2023 amounts to PLN 690 million. These significant numbers clearly confirm the effectiveness of our platform,” calculates Krzysztof Foks, Head Of Research at REDD Group.
“finne.pl aims to become the ‘Amazon of commercial real estate.’ The portal offers the largest selection, leveraging the most advanced and extensive database in this part of Europe,” says Tomasz Ogrodzki, CEO of REDD Group. Direct connection for lower prices. What else makes finne so unique? Primarily, it is a portal that operates on the principle of a direct connection between property owners and potential tenants.
“This allows prospective tenants to negotiate lower prices,” adds Ogrodzki. “finne eliminates ambiguities, reduces costs, and guarantees the reliability of every listing. It brings a breath of fresh air to the market, which until now has been saturated with bait advertisements and outdated offers. We propose a simple equation: ‘one property, one listing’,” says Piotr Smagała, Managing Director & Co-Founder of REDD.
“To put it frankly, we are cleaning up the market of commercial real estate advertisements in Poland. Information about rental properties is provided directly by the owners, ensuring the reliability of each listing. Additionally, our team verifies each advertisement, giving tenants the assurance that the listing is up to date,” adds Tomasz Ogrodzki.
The founders’ ambition for the coming years is to create the best commercial real estate portal operating throughout Europe. Discussions are already underway for expansion into another European market.