REDD has attracted new investors. Strong names and an important signal for the market. A total of 1.4 million EUR from business angels
REDD, a technology company that has built the largest commercial real estate market database in this part of Europe, has secured new investors. The company announced that Tomasz Trzósło (CEO of EPP), Bartosz Mierzwiak (former head of Logicor), and Dr. hab. Krzysztof Kalicki (Member of the Supervisory Board of Deutsche Bank Poland) has invested in REDD. This is a strong signal from the market that the future of commercial real estate lies in digital transformation, which is REDD’s mission. In the current investment round dedicated to business angels, the company raised 1.4 million EUR.
The new investors are recognized personalities in the world of real estate and banking. The entry of Tomasz Trzósło, Bartosz Mierzwiak, and Dr. Krzysztof Kalicki into REDD’s investor group is an expression of immense trust and a strategic step forward in realizing our vision of “fitting all commercial real estate into a digital pocket,” says Tomasz Ogrodzki, CEO of REDD Group.
As the head of REDD Group adds, investors bring not only capital but also invaluable experience in strategically important areas for the company. The combination of capital and knowledge is a continuation of the growth strategy in the commercial real estate sector, strengthening REDD’s position as a pioneer in the digital transformation of real estate.
Who are the new investors?
Tomasz Trzósło has 25 years of experience in the real estate market in Central and Eastern Europe. Before joining EPP, where he serves as CEO, he was Managing Director of JLL in Poland and Central and Eastern Europe, overseeing the company’s operations in Poland and supervising JLL’s projects in the Czech Republic, Romania, Hungary, and Slovakia. He has extensive experience in all sectors of the real estate market and holds a master’s degree in economics with a specialization in accounting and finance from the University of Economics in Krakow. He also has qualifications in property valuation, investment assessment, real estate financing, and portfolio management, confirmed by a diploma from the Investment Property Forum in London. Why did he decide to invest in REDD?
“I strongly believe in the need for digitization in the real estate sector, especially in terms of data management. Despite many projects in various companies, especially in the advisory industry, in Poland, this area remains largely untapped, or at least not sufficiently utilized. I believe that REDD is not only a response to market demand but also an opportunity to create an integrated system that can be used by all market participants, unlike solutions offered by competing real estate agencies,” says Tomasz Trzósło.
Bartosz Mierzwiak, until recently, was the Managing Director at Logicor. He was responsible for the operations of the Logicor platform in Poland, the Czech Republic, Slovakia, Romania, and Hungary, as well as Northern Europe, including Germany, Benelux, Austria, and Switzerland.
Before joining Logicor in September 2014, he spent four years at Prologis, overseeing asset management, development, construction, and leasing in Poland. Prior to that, he spent nearly eight years with Jones Lang LaSalle Poland, where he was responsible for office space leasing across Poland, advising tenants, investors, and developers. He is a graduate of the Warsaw School of Economics and holds a degree in law and administration from the University of Warsaw. Today, he focuses on innovation in the market.
“When making investment decisions, a significant issue guided me. Namely, although the value of the industry estimated at tens of billions of euros is undeniable, the lack of comprehensive, reliable, and standardized data, essential for making informed decisions in the field of development and investment, is equally undeniable,” emphasizes Bartosz Mierzwiak.
Dr. hab. Krzysztof Kalicki is a well-known Polish economist, banker, and government official, with a habilitation degree in economics and a professor at the Leon Koźmiński University. He served as Secretary of State in the Ministry of Finance from 1994 to 1996 and was the long-time CEO of Deutsche Bank Poland, currently serving on the bank’s Supervisory Board. His experience in banking will also support REDD.
“The continued growth dynamics of the real estate market, the efficiency of choosing offers, and the speed of concluding transactions depend on access to reliable information and its transparency. REDD’s offering meets all of these demands – it strengthens the market institutionally and reduces transaction costs, while also representing an important step toward providing modernity and convenience to the contracting parties. I believe that the entire market recognizes the benefits of the REDD system,” says Krzysztof Kalicki.
An important signal for the market
“We are extremely excited to introduce new partners and investors to REDD. This is a clear signal that the commercial real estate market recognizes the potential of digital transformation and believes in our ability to introduce innovative solutions on a broad scale,” says Tomasz Ogrodzki, CEO of REDD Group.
“Our strategic goal is to build an investor think-tank based on entities and individuals who, like us, believe that commercial real estate is in an absolutely transformative moment. We will use this knowledge to create a comprehensive data platform that will revolutionize how all participants in the commercial real estate market make strategic decisions today,” says Tomasz Olszewski, Co-Founder and Member of the Board of REDD.
Piotr Smagała, Co-Founder and VP of Sales & Product at REDD, adds that the real estate and banking experience of the new investors is crucial support for product development in the context of the company’s international expansion. Knowledge of the complex world of finance and real estate will allow for even better product-market fit and the adaptation of REDD’s technological products to the needs of all players in the office, warehouse, and retail space sector.
“In a time when the commercial real estate market is heading towards a new era of digitalization, attracting new investors becomes a powerful tool for REDD in achieving its ambitions. This is more than just financing; it’s confirmation that the company is on the right path to change the face of the real estate industry in the digital age,” comments Tomasz Olszewski from REDD.
REDD’s Angel Path
The new names on REDD’s investor board align with the company’s development strategy with the support of business angels. According to company representatives, REDD Group has raised a total of 6.5 million PLN in the current investment round. At the beginning of the year, Tomasz Olszewski, with 28 years of experience in the industrial and warehouse real estate market, joined the company as a strategic investor and co-founder. In recent years, he has been responsible for advisory services development in Central and Eastern Europe at JLL Poland. During his career, he advised on some of the most prestigious transactions in the market for clients such as Procter & Gamble, Unilever, Nestlé, Antalis, Volkswagen, Gestamp, H&M, Coty, FM Logistic, Orsay, and ACP Pharma.
REDD has also recently attracted investments from Mikołaj Grzybek (private investor/landlord), Rafał Fabisiak (KPRF Law Firm), and Mateusz Szustkiewicz.
“I invest in REDD because, as a property owner, I can appreciate a tool that significantly reduces information asymmetry in the real estate market. I believe in the people behind the Redd project, in their vision, experience, and commitment,” says Mikołaj Grzybek.
“We often hear that ‘smart money’ doesn’t exist. REDD is proof that this formula works in challenging sectors with complex operating characteristics,” says Piotr Smagała, responsible for product development.
“Today, our efforts focus on building an investor think-tank based on entities and individuals who, like us, believe that commercial real estate is at an absolutely transformative moment. We are currently the largest source of knowledge for the sector in Poland. This is real support felt by all market participants. By realizing the ambition of a European data bank, we will be the foundation of both today’s revolution and any future revolution waiting around the corner,” concludes the CEO of REDD Group, Tomasz Ogrodzki.
REDD is a technology company that has created the largest and most advanced database of the commercial real estate market in this part of Europe. For the past 4 years, the platform has been changing the way we think about real estate and laying the foundation for a transparent and innovative sector. By harnessing big data, information can be analyzed practically in real-time, enabling industry professionals to make informed decisions. The platform not only provides data but also offers tools that facilitate multidimensional analysis and optimal utilization of information.